We’ve found 5 key areas to increase customer engagement with donate-at-checkout offerings.
The first is a clear call-to-action: customers want to know exactly what the proposal is and a box to be checked or unchecked.
Second is logos, logos, logos, people love a visual representation of the charities you’ve chosen!
Third, is an inspiring copy that shares why you as a company chose this charity/charities and if you’re matching the donation.
Fourth, make sure that all the monetary amounts line up in the same column for easy tabulation.
And last, place your donate-at-checkout feature directly above the “Place Order” button because that is where the action is. #ChangeUp #Donate #ChangeUpTheWorld